The spirit of Bigas Luna lives on. ‘Jamón jamón meets Yo soy la Juani, but slicker’ was my first thought, but mainly because the video shares his unashamed harnessing – and celebration – of españolidad (and youth).
The breadth of my cultural references seems to be the first casualty of my extended absences (and eventual full departure) from twitter; the song was a massive hit in Spain in the summer, but although I was aware of Rosalía (she is part of the cast of Almodóvar’s next film) it wasn’t until earlier this week that I encountered the video/song (her new album, El Mal Querer, was released yesterday). The video is directed by the Barcelona-based collective CANADA (they were also responsible for the video for Rosalía’s other 2018 hit, ‘Malamente‘) – there’s an interview about the video with one of the directors here. Plus, an English language interview with Rosalía about El Mal Querer.